2015 Livestock Expo Will Introduce the Concept of

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2015 Livestock Expo Will Introduce the Concept of "O2O"

Recently, the Thirteenth (2015) China Animal Husbandry Expo Planning was held in Beijing, the meeting specifically addressed the preparations for the thirteenth livestock expo, highlighting its innovative ideas and features. Relevant news media from around the country, livestock industries and enterprises and other units convened for the coming expo in the next year.

Qiangde Liu, deputy secretary of China Animal Husbandry Association introduced that the Thirteenth (2015) China Animal Husbandry Expo would focus on "Innovation" on the basis of the successful experience. The 2013 Wuhan Livestock Expo introduced the concept of APP, and the 2014 Qingdao Livestock Fair opened its official Weibo. In 2015, we are planning to introduce the concept of "O2O" with core of livestock fair, using the existing audience, integrating the online and offline, to achieve infinite extension. All should have a large database for support, therefore, the database will continue to improve their own resources to "big data marketing", strengthen customers looking, effective docking, new product launched, technology promotion, business consulting, media companies and other service docking design.

O2O mode (Online to Offline), also known as offline business model, refers to online marketing, online purchase or reservation to promote offline consumption. Through discounts, providing information, service reservation, O2O could push the offline information to Internet users so that get them to be the offline customers, especially for the goods and services which are necessary for store consumption.

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